Etheco Directory
Browse the best ethical brands in the UK - 2026
Simply select a category tile from the display below.
Vehicle & Cycle Insurance ›
Subscription-based contents and possessions insurance covering gadgets, bikes and personal belongings. GSG Ethical Accreditation, subscription-based possession insurance, 25% to charity.
People
Donates 25% of premiums to charitable causes, making every policy a social contribution. (Arma Karma)
Planet
Subscription model reduces waste from traditional insurance admin and paper-heavy processes. (Arma Karma)
Pocket
GSG Ethical Accreditation; affordable subscription-based possession insurance with 25% donated to charity. (Good Shopping Guide)
Performance
Good Shopping Guide accredited with distinctive subscription model and strong charitable commitment. (Good Shopping Guide)
Products & Services
personal possessions insurance (phones, laptops, tablets, headphones, jewellery, musical instruments, spectacles, sunglasses, cameras, gadgets), contents insurance for renters, bicycle insurance
UK's largest general insurer and leading life and pensions provider. GSG Ethical Accreditation (score 92) for 5th successive year. Net-zero target by 2040. MSCI ESG Rating AAA. 100% renewable electricity across offices.
People
Partnership with Citizens Advice contributing over £7m to financial resilience; £17m+ to 9,000+ community causes since 2015; 45% women in executive roles. (Aviva)
Planet
Net-zero by 2040 ambition; 100% renewable electricity; invested billions in renewable energy, social housing and EV charging; partnered with conservation charities on nature-based solutions. (Aviva)
Pocket
Broad product range across insurance, savings, pensions and investments with competitive pricing and strong online platform. (Aviva)
Performance
UK's largest general insurer with 25m+ customers; MSCI ESG Rating AAA; GSG Ethical Accreditation (score 92) for 5th successive year; Moneyfacts PMI Provider of the Year 2026. (Good Shopping Guide / Aviva)
Products & Services
car insurance, home insurance, travel insurance, life insurance, pensions, savings, investments, health insurance, business insurance
Pay-per-mile car insurance where you only pay for the miles you actually drive. Pay-per-mile model reducing emissions, ideal for low-mileage drivers.
People
Innovative pricing model promotes fairness for drivers who use their cars less frequently. (By Miles)
Planet
Incentivises reduced driving, directly lowering emissions through usage-based pricing structure. (By Miles)
Pocket
Pay-per-mile model directly rewards low-mileage drivers with significantly lower premiums. (By Miles)
Performance
Award-winning insurtech with strong app reviews for tracking and transparency. (Trustpilot)
Products & Services
pay-per-mile car insurance
Offers travel, car, cycle and home insurance with a focus on sustainable transport. Focuses on sustainable transport and carbon reduction.
People
Promotes cycling, public transport and low-emission mobility for UK communities. (ETA Insurance)
Planet
Actively supports carbon reduction through sustainable transport advocacy and green insurance products. (ETA Insurance)
Pocket
Competitive premiums across travel, car, cycle and home insurance with focus on sustainable transport. (ETA Insurance)
Performance
Established ethical insurer since 1989 with strong reputation for cycle and breakdown cover. (ETA Insurance)
Products & Services
bicycle insurance (including e-bikes, adapted cycles), cycle rescue (24/7 breakdown recovery for cyclists), car breakdown cover, mobility scooter insurance, travel insurance
Multi-product insurance broker covering home, travel, car and business policies. Donates commission to animal and wildlife charities including Vegan and Vegetarian societies.
People
Donates commission to animal and wildlife charities including Vegan and Vegetarian societies. (Evergreen Insurance Services)
Planet
Supports wildlife conservation and animal welfare through commission-based charitable donations. (Evergreen Insurance Services)
Pocket
Competitive rates across home, travel, car and business insurance with charitable commission model. (Evergreen Insurance Services)
Performance
Multi-product ethical insurer with established relationships with UK animal welfare charities. (Evergreen Insurance Services)
Products & Services
home insurance, travel insurance, car insurance, business insurance
General insurance provider offering car, home and travel cover as part of the Aviva group. GSG Ethical Accreditation, part of Aviva group.
People
Aviva-backed brand with group-wide responsible business commitments and governance. (General Accident)
Planet
Benefits from Aviva group's sustainability strategy including net-zero commitments. (General Accident)
Pocket
GSG Ethical Accreditation as part of the established Aviva insurance group. (Good Shopping Guide)
Performance
Established general insurer with Good Shopping Guide ethical accreditation and Aviva backing. (Good Shopping Guide)
Products & Services
car insurance, home insurance, travel insurance
Insurance broker offering home, car and travel policies with an eco-friendly ethos. Eco-friendly broker, planting trees with customer engagement.
People
Engages customers in tree-planting initiatives, building community around environmental action. (Insure-us)
Planet
Plants trees with every customer interaction, contributing to reforestation and carbon sequestration. (Insure-us)
Pocket
Eco-friendly broker offering competitive general insurance rates across multiple product lines. (Insure-us)
Performance
Growing eco-conscious broker combining traditional insurance with environmental engagement. (Insure-us)
Products & Services
home insurance, car insurance, travel insurance
Provides home and business insurance with a portion of every premium funding the Naturesave Trust. Ethical Consumer Best Buy. Donates portion of premiums to environmental projects.
People
Donates portion of every premium to the Naturesave Trust supporting grassroots environmental projects. (Naturesave Insurance)
Planet
Funds conservation, habitat restoration and community environmental projects through premium donations. (Naturesave Insurance)
Pocket
Ethical Consumer Best Buy with transparent premium structure and environmental commitment. (Ethical Consumer)
Performance
Recognised by Ethical Consumer as Best Buy for home and business insurance categories. (Ethical Consumer)
Products & Services
home insurance (buildings, contents, eco-homes, non-standard construction, high net worth, rented property, holiday homes), motor/car insurance (comprehensive, third party, breakdown cover), travel insurance, charity & non-profit insurance, business insurance (liability, professional indemnity, commercial combined), renewable energy insurance (solar, wind, hydro, biomass), social enterprise insurance
Ethical general insurance broker offering home, car and business cover with vegan principles. B Corp pending, vegan ethical insurance, heavily vetting underwriters to exclude fossil fuels.
People
Vegan-aligned values ensure no animal exploitation in underwriting or investment decisions. (Planet Protection)
Planet
Heavily vets underwriters to exclude fossil fuel investments and environmentally harmful industries. (Planet Protection)
Pocket
Vegan ethical insurance with transparent underwriter vetting and B Corp pending status. (Planet Protection)
Performance
Emerging ethical insurer with distinctive fossil-fuel-free and vegan positioning in UK market. (Planet Protection)
Products & Services
charity & non-profit insurance (public liability, employers liability, trustee liability, material damage, business interruption), SME business insurance (liability, property, cyber, professional indemnity), student union insurance, festival & events insurance
Online-only car and home insurance from Aviva, designed for straightforward digital self-service. GSG Ethical Accreditation, Aviva digital insurance brand.
People
Digital-only model reduces overhead, with Aviva group-wide responsible business commitments. (Quote Me Happy)
Planet
Benefits from Aviva's group sustainability targets and net-zero transition plans. (Quote Me Happy)
Pocket
GSG Ethical Accreditation; Aviva's digital-first insurance platform with streamlined pricing. (Good Shopping Guide)
Performance
Established digital insurance brand with Good Shopping Guide ethical accreditation. (Good Shopping Guide)
Products & Services
car insurance, home insurance
Car insurance provider with a green driving rewards app and carbon offsetting on every policy. B Corp certified (score 96), offsets carbon emissions, rewards greener driving via app.
People
Rewards greener driving habits through app-based incentives and behavioural engagement tools. (The Green Insurer)
Planet
Offsets carbon emissions from policyholders' driving; app encourages lower-emission journeys. (The Green Insurer)
Pocket
B Corp certified (score 96) car insurance with carbon offsetting included in premiums. (B Corp)
Performance
B Corp certified with innovative green driving rewards app differentiating from traditional car insurers. (B Corp)
Products & Services
car insurance, carbon offsetting
Pay-by-mile car insurance with an app that tracks mileage and rewards greener driving habits. GSG Ethical Accreditation, pay-by-mile car insurance, rewards greener driving.
People
Rewards greener driving through mileage-based pricing and eco-driving incentives. (Zixty)
Planet
Pay-by-mile structure directly reduces overall driving emissions through financial incentives. (Zixty)
Pocket
GSG Ethical Accreditation; pay-by-mile car insurance rewarding lower mileage with lower costs. (Good Shopping Guide)
Performance
Good Shopping Guide accredited pay-per-mile insurer with eco-driving rewards. (Good Shopping Guide)
Products & Services
pay-by-mile car insurance
