Etheco Directory
Browse the best ethical brands in the UK - 2026
Simply select a category tile from the display below.
Pensions & Annuities ›
UK's largest general insurer and leading life and pensions provider. GSG Ethical Accreditation (score 92) for 5th successive year. Net-zero target by 2040. MSCI ESG Rating AAA. 100% renewable electricity across offices.
People
Partnership with Citizens Advice contributing over £7m to financial resilience; £17m+ to 9,000+ community causes since 2015; 45% women in executive roles. (Aviva)
Planet
Net-zero by 2040 ambition; 100% renewable electricity; invested billions in renewable energy, social housing and EV charging; partnered with conservation charities on nature-based solutions. (Aviva)
Pocket
Broad product range across insurance, savings, pensions and investments with competitive pricing and strong online platform. (Aviva)
Performance
UK's largest general insurer with 25m+ customers; MSCI ESG Rating AAA; GSG Ethical Accreditation (score 92) for 5th successive year; Moneyfacts PMI Provider of the Year 2026. (Good Shopping Guide / Aviva)
Products & Services
car insurance, home insurance, travel insurance, life insurance, pensions, savings, investments, health insurance, business insurance
Independent financial planning firm offering pensions, ISAs and investment advice aligned with ethical values. Ethical Consumer Best Buy. Ethical financial planning.
People
Helps clients build financial plans fully aligned with personal ethical values and social goals. (Path Financial)
Planet
Specialises in directing client wealth toward sustainable and environmentally responsible investments. (Path Financial)
Pocket
Ethical Consumer Best Buy; independent financial planning focused on ethical and sustainable wealth. (Ethical Consumer)
Performance
Ethical Consumer Best Buy financial adviser with strong reputation for values-aligned planning. (Ethical Consumer)
Products & Services
ethical pensions, ISAs, investment advice, financial planning
Full-service UK bank offering current accounts, savings, mortgages, credit cards and insurance. Now part of Nationwide Group (subject to regulatory approval). Good Shopping Guide score 85. Ethical Consumer score 48 for current accounts. Which? score 71.
People
Parent company Nationwide achieved 83.8% customer experience score (exceeding 83.6% target) for period ending March 2025. Good Shopping Guide 'Good' ratings across social categories. (Nationwide / Good Shopping Guide)
Planet
Now included in Nationwide's ESG reporting from October 2024 forward. Nationwide membership brings Net-Zero Banking Alliance and GFANZ commitments. (Nationwide)
Pocket
Full-service bank offering current accounts, savings, mortgages, credit cards and insurance. Now part of Nationwide Group since October 2024 — ethical position expected to strengthen post-merger. (Virgin Money)
Performance
80% recommendation rate in Finder's 2025 customer satisfaction survey. Good Shopping Guide score 85. Which? score 71. Trustpilot 3.3/5 from 11,100+ reviews. (Finder / Good Shopping Guide / Which? / Trustpilot)
Products & Services
current accounts (M Account, M Plus Account), savings accounts (easy access, fixed-rate bonds, regular saver), cash ISAs, stocks & shares ISAs, mortgages (residential, buy-to-let, remortgage), personal loans, credit cards, travel insurance, home insurance, life insurance, business current accounts, business savings, business loans, pensions
